Benefits of Hiring Professionals for Senior Living Marketing Solutions
With the AARP reporting that estimated 10,000 Americans reach retirement age every day, the need certainly exists for quality senior living environments. If you are providing senior or assisted living services, you want to make sure that prospective residents are able...
Seniors Are Awesome
Storytelling is, if done correctly, an essential part of good PR. Raising awareness about a business, brand, organization or cause begins with telling a great story. Support for what you do is less about what you do and more about who you’re perceived to be. We’re...
Quantifying Good PR
When a business decides to roll back their PR budget, the reason given is often the same. “You can’t quantify the value of PR. There’s no data that shows PR equals sales.” Guilty as charged. It’s difficult to show concretely that the work of a PR agency is the...
Lessons From The News Desk
Long before I founded Bell Public Relations I worked on what you might call the “other side of the fence.” From humble beginnings at a weekly, small town newspaper to Kansas City talk radio, my journalism career spanned more than a decade. During that time I had the...