STRATEGIC PR AND MARKETING SOLUTIONS FOR SENIOR LIVING PROVIDERS
“Not marketing to save money is like stopping your watch to save time.” – Henry Ford
Bell PR and Marketing isn’t just another agency. We were founded on the belief that marketing matters now more than ever. In an increasingly digital world, brand reputation is the lifeblood of senior living communities. When it comes to something so important, you need a partner who will do more than just work for you. At Bell, we make a simple promise to our clients – we will immerse ourselves in your brand and deliver PR and Marketing solutions that fit your specific needs. Our passion for senior living is unmatched. From direct mail and brand identity to online reputation management, media relations, crisis communications and more, no one will give your organization’s image the attention it deserves like we will. That’s the Bell promise.
Media Relations – PR is about much more than just a press release. At Bell, we have the simple belief that your news is newsworthy. Whether it’s promoting an event, sharing your good news or addressing a difficult situation, let us help you build quality, lasting relationships with reporters in your area.
Direct Mail – We design it, we craft it, we create it, we mail it. We team up with you to implement a direct mail marketing strategy that yields results, then we handle the creative work.
Email Marketing – From your inbox to theirs – with real results. Give us a ring to learn more about how email marketing works – with the right strategy. Don’t go it alone!
Internal/External Communications – Whether you’re communicating a big change within your organization or need a plan to help you reach your team members from within, Bell can provide effective solutions. Surveys show senior living providers that implement proactive internal and external communications policies have higher rates of retention and a better reputation among the public at large. Let us bring our many years of communications experience to your table.
Crisis Communications – As we’ve all learned in recent years, communicating during a crisis is critical for the continued success of your brand. Simply put, brands can sustain damage that takes months or years to repair when a crisis isn’t handled with professionalism. Our team has years of experience dealing with crises in a variety of settings. Let us be your partner when times get tough.
Online Review Management – Online reviews are trusted more than ever. Recent surveys say almost 90% of consumers trust online feedback as much as word of mouth. When it comes to your organization, it’s important to be proactive when dealing with online reviews, good or bad. At Bell, we offer a full spectrum of review response services. We’ll learn your voice, respond to reviews on your behalf, monitor all the major review sites and help you to generate new reviews to build your brand.
Branding – Whether you’re just starting out or looking to re-brand an existing organization, Bell can help. We offer a fresh, unique approach to branding that ensures both you and your customers know exactly who you are. Trust is everything. Let Bell help you build a trusted brand today.
Reputation Management – Reputation is everything. That’s not just true in the halls of high schools or on the political circuit. In senior living, the reputation you’ve spent years perfecting can be threatened in an instant. It’s vital to maintain your reputation through proactive marketing and PR. From social media management to cause marketing, let our team ensure your reputation is rock solid.
Social Media Marketing – From content calendars to daily management of your social media platforms and strategic advertising, there’s no better way to promote your organization. For something to critical, saving time with a partner makes all the sense in the world. We’ll run everything so you don’t have to, always keeping you in the know and providing the numbers you need to see results.
SEO – SEO is an essential and ongoing process that requires a partner who knows how to craft a strategy you can trust. For full service SEO needs you can rely on, let Bell PR handle the legwork!
Event Planning – Whether your next event is in-person or virtual, let Bell PR handle all the details. We’ve got years of event experience and we won’t miss a thing in the planning process. We’re also adept at hiring speakers or can even provide some of our own.