We take senior living PR and content creation to the next level
So you can get next generation results & unmatched ROI
Don’t miss out on the power of PR and Content marketing to capture brand loyalty and qualified leads ahead of your competition. We offer well-targeted PR storytelling to reach your local prospects before they even think about doing a Google search.
The Market’s Always Changing
So we keep you ahead of the curve–as industry thought leaders always investing in innovation that builds your bottom line. We’re a bellwether in senior living communication, offering current, best practices at every step–and you can be too!
Welcome to Our Newest Client!
Browse Our
Integrated
Services
We Create & Place Local Market News Stories
No one has more experience than our team in placing powerful news stories about senior communities in their local markets! And nothing does more to bring your community lifestyle to life than heartwarming coverage of your resident, staff, expansions, special events and more. Nothing builds your brand better than strong stories in print, radio, TV or online! Win with dynamic storytelling!
We Create Brand & Content Strategies
We can start with a proven, strategic approach to establishing a totally new brand, refreshing an existing brand or reconciling multiple brands in a unified program. We can extend that brand messaging into sound, segmented content strategies that guide your prospects through awareness, evaluation and transactional layers in your sales funnel! Win the conversation!
We Provide Reputation Management
No brand messaging carries more weight than what your customers and prospects are saying about you on review boards! Nothing beats great reviews–and nothing can hurt more than bad reviews. No worries. Let us proactively manage your reputation on review boards to build positive reviews and neutralize negative ones–for positive outcomes. Win the Review War!
We Provide Email and Marketing Automation Services
Email offers unmatched lead gen ROI. We can extend your content marketing program into highly strategic email programs, featuring high-impact copy and design, to gain solid open rates and click-throughs. We can do this as single, standalone campaigns or as part of recurring cadences of automated messages geared to each prospects stage in the overall customer journey. Win strong email and content results!
We Provide Creative Direct Mail, Advertising and Collateral
Creativity infuses all that we do. Traditional media can really stand out when it uses breakthrough design and messaging. Direct mail also requires solid segmentation and precise tracking and analysis. Advertising and collateral should integrate well with your overall brand and also customize from one market to the next. We offer high-design, low cost solutions across the board! Win with your traditional tool chest!
We Provide Web / SEO & Paid Digital Programming
When you need digital marketing elements like web dev / SEO / and paid SEM and Social Marketing, we have you covered! We also offer custom landing pages and other dynamic interfaces and customized analytics. The best news is that you get those best practices at a fraction of what the “big senior agencies” charge, because we’re built to be agile and fast to market. Win the digital war for occupancy!
Browse Our Integrated Services
We Create & Place Local Market News Stories
No one has more experience than our team in placing powerful news stories about senior communities in their local markets! And nothing does more to bring your community lifestyle to life than heartwarming coverage of your resident, staff, expansions, special events and more. Nothing builds your brand better than strong stories in print, radio, TV or online! Win with dynamic storytelling!
We Create Brand & Content Strategies
We can start with a proven, strategic approach to establishing a totally new brand, refreshing an existing brand or reconciling multiple brands in a unified program. We can extend that brand messaging into sound, segmented content strategies that guide your prospects through awareness, evaluation and transactional layers in your sales funnel! Win the conversation!
We Provide Reputation Management
No brand messaging carries more weight than what your customers and prospects are saying about you on review boards! Nothing beats great reviews–and nothing can hurt more than bad reviews. No worries. Let us proactively manage your reputation on review boards to build positive reviews and neutralize negative ones–for positive outcomes. Win the Review War!
We Provide Email and Marketing Automation Services
Email offers unmatched lead gen ROI. We can extend your content marketing program into highly strategic email programs, featuring high-impact copy and design, to gain solid open rates and click-throughs. We can do this as single, standalone campaigns or as part of recurring cadences of automated messages geared to each prospects stage in the overall customer journey. Win strong email and content results!
We Provide Creative Direct Mail, Advertising and Collateral
Creativity infuses all that we do. Traditional media can really stand out when it uses breakthrough design and messaging. Direct mail also requires solid segmentation and precise tracking and analysis. Advertising and collateral should integrate well with your overall brand and also customize from one market to the next. We offer high-design, low cost solutions across the board! Win with your traditional tool chest!
We Provide Web / SEO and Paid Digital Programming
When you need digital marketing elements like web dev / SEO / and paid SEM and Social Marketing, we have you covered! We also offer custom landing pages and other dynamic interfaces and customized analytics. The best news is that you get those best practices at a fraction of what the “big senior agencies” charge, because we’re built to be agile and fast to market. Win the digital war for occupancy!
Browse Our
Integrated
Services
We Create & Place Local Market News Stories
No one has more experience than our team in placing powerful news stories about senior communities in their local markets! And nothing does more to bring your community lifestyle to life than heartwarming coverage of your resident, staff, expansions, special events and more. Nothing builds your brand better than strong stories in print, radio, TV or online! Win with dynamic storytelling!
We Create Brand & Content Strategies
We can start with a proven, strategic approach to establishing a totally new brand, refreshing an existing brand or reconciling multiple brands in a unified program. We can extend that brand messaging into sound, segmented content strategies that guide your prospects through awareness, evaluation and transactional layers in your sales funnel! Win the conversation!
We Provide Reputation Management
No brand messaging carries more weight than what your customers and prospects are saying about you on review boards! Nothing beats great reviews–and nothing can hurt more than bad reviews. No worries. Let us proactively manage your reputation on review boards to build positive reviews and neutralize negative ones–for positive outcomes. Win the Review War!
We Provide Email and Marketing Automation Services
Email offers unmatched lead gen ROI. We can extend your content marketing program into highly strategic email programs, featuring high-impact copy and design, to gain solid open rates and click-throughs. We can do this as single, standalone campaigns or as part of recurring cadences of automated messages geared to each prospects stage in the overall customer journey. Win strong email and content results!
We Provide Creative Direct Mail, Advertising and Collateral
Creativity infuses all that we do. Traditional media can really stand out when it uses breakthrough design and messaging. Direct mail also requires solid segmentation and precise tracking and analysis. Advertising and collateral should integrate well with your overall brand and also customize from one market to the next. We offer high-design, low cost solutions across the board! Win with your traditional tool chest!
We Provide Web / SEO & Paid Digital Programming
When you need digital marketing elements like web dev / SEO / and paid SEM and Social Marketing, we have you covered! We also offer custom landing pages and other dynamic interfaces and customized analytics. The best news is that you get those best practices at a fraction of what the “big senior agencies” charge, because we’re built to be agile and fast to market. Win the digital war for occupancy!
Why We Are Different
- While other agencies may tout data and paid traffic as the occupancy cure-all, we are master story tellers who begin your brand story with local market PR and then play that brand narrative out in strategic content campaigns.
- Those campaigns capture your most qualified leads and send them directly into your CRM system for your sales folks to do what they do best–guide them into a closed sale. For those prospects who don’t buy right away, we can provide automated content support, geared to prospect segments and buying stages.
- We call this holistic and highly innovative approach our News Power Content Marketing Package. Please take a few minutes to review our News Power Content Marketing information below.
We Can Provide High-Impact PR
campaigns at All Levels
News Power Content Marketing-
The Customer Journey
Media Relations
Prospect (and potential job
candidates) learn about your
company from media coverage.
Directed to special landing page.
Content Versioning
News content is versioned across all channels; web, mobile, social, direct mail. Drives content viewers to landing page-and builds SEO.
Leads Conversion
Prospects go to landing page to download sales assets and fill out contact form needed to set up a phone call.
CRM Database
Leads sent directly into CRM pipeline for sale staff to set up tours, Email automation optional.
Contracting
Sales person close sale—or continues dialogue, supported by automated email cadence. If a recruiting campaign, candidates also get specialized automated email follow up.
Besides PR, Our Content Architecture Takes Your Content
Program End-to-End, Across Your Entire Customer
Journey to Final Sale.

Enrich your customer journey with sharper and more
nuanced segmentation, more relevant content, and
marketing automation to create new leads 24/7!

Thought Leadership Drives Our Brand DNA.
Let it Drive Yours.

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Thanks for visiting! Please take a quick minute to select which areas where you would like to determine your current level of effectiveness and send us your response. We’ll schedule a no-cost discussion and follow up with a cutting-edge audit, followed by a clear description of what a “next level, next generation” solution set would look like for you, along with the precise scope and pricing you need to evaluate next steps.