We take senior living PR and content creation to the next level

So you can get next generation results & unmatched ROI

Don’t miss out on the power of PR and Content marketing to capture brand loyalty and qualified leads ahead of your competition. We offer well-targeted PR storytelling to reach your local prospects before they even think about doing a Google search.

Then, we lead them through your customer journey with the low cost of well-crafted content at every step of the sale. Our marketing automation program keeps them in play until they are ready to buy–providing your sales team with qualified leads–and saving their valuable time.

The Market’s Always Changing

So we keep you ahead of the curve–as industry thought leaders always investing in innovation that builds your bottom line. We’re a bellwether in senior living communication, offering current, best practices at every step–and you can be too!

Welcome to Our Newest Client!

Methodist Senior Services

Browse Our
Integrated
Services

We Create & Place Local Market News Stories

No one has more experience than our team in placing powerful news stories about senior communities in their local markets! And nothing does more to bring your community lifestyle to life than heartwarming coverage of your resident, staff, expansions, special events and more. Nothing builds your brand better than strong stories in print, radio, TV or online! Win with dynamic storytelling!

We Create Brand & Content Strategies

We can start with a proven, strategic approach to establishing a totally new brand, refreshing an existing brand or reconciling multiple brands in a unified program. We can extend that brand messaging into sound, segmented content strategies that guide your prospects through awareness, evaluation and transactional layers in your sales funnel! Win the conversation!

We Provide Reputation Management

No brand messaging carries more weight than what your customers and prospects are saying about you on review boards! Nothing beats great reviews–and nothing can hurt more than bad reviews. No worries. Let us proactively manage your reputation on review boards to build positive reviews and neutralize negative ones–for positive outcomes. Win the Review War!

We Provide Email and Marketing Automation Services

Email offers unmatched lead gen ROI. We can extend your content marketing program into highly strategic email programs, featuring high-impact copy and design, to gain solid open rates and click-throughs. We can do this as single, standalone campaigns or as part of recurring cadences of automated messages geared to each prospects stage in the overall customer journey. Win strong email and content results!

We Provide Creative Direct Mail, Advertising and Collateral

Creativity infuses all that we do. Traditional media can really stand out when it uses breakthrough design and messaging. Direct mail also requires solid segmentation and precise tracking and analysis. Advertising and collateral should integrate well with your overall brand and also customize from one market to the next. We offer high-design, low cost solutions across the board! Win with your traditional tool chest!

We Provide Web / SEO & Paid Digital Programming

When you need digital marketing elements like web dev / SEO / and paid SEM and Social Marketing, we have you covered! We also offer custom landing pages and other dynamic interfaces and customized analytics. The best news is that you get those best practices at a fraction of what the “big senior agencies” charge, because we’re built to be agile and fast to market. Win the digital war for occupancy!

Browse Our Integrated Services

We Create & Place Local Market News Stories

No one has more experience than our team in placing powerful news stories about senior communities in their local markets! And nothing does more to bring your community lifestyle to life than heartwarming coverage of your resident, staff, expansions, special events and more. Nothing builds your brand better than strong stories in print, radio, TV or online! Win with dynamic storytelling!

We Create Brand & Content Strategies

We can start with a proven, strategic approach to establishing a totally new brand, refreshing an existing brand or reconciling multiple brands in a unified program. We can extend that brand messaging into sound, segmented content strategies that guide your prospects through awareness, evaluation and transactional layers in your sales funnel! Win the conversation!

We Provide Reputation Management

No brand messaging carries more weight than what your customers and prospects are saying about you on review boards!  Nothing beats great reviews–and nothing can hurt more than bad reviews.  No worries. Let us proactively manage your reputation on review boards to build positive reviews and neutralize negative ones–for positive outcomes.  Win the Review War!

We Provide Email and Marketing Automation Services

Email offers unmatched lead gen ROI. We can extend your content marketing program into highly strategic email programs, featuring high-impact copy and design, to gain solid open rates and click-throughs.  We can do this as single,  standalone campaigns or as part of recurring cadences of automated messages geared to each prospects stage in the overall customer journey.  Win strong email and content results!

We Provide Creative Direct Mail, Advertising and Collateral

Creativity infuses all that we do. Traditional media can really stand out when it uses breakthrough design and messaging. Direct mail also requires solid segmentation and precise tracking and analysis. Advertising and collateral should integrate well with your overall brand and also customize from one market to the next. We offer high-design, low cost solutions across the board!  Win with your traditional tool chest!

We Provide Web / SEO and Paid Digital Programming

When you need digital marketing elements like web dev / SEO / and paid SEM and Social Marketing, we have you covered! We also offer custom landing pages and other dynamic interfaces and customized analytics. The best news is that you get those best practices at a fraction of what the “big senior agencies” charge, because we’re built to be agile and fast to market.  Win the digital war for occupancy!

Browse Our
Integrated
Services

We Create & Place Local Market News Stories

No one has more experience than our team in placing powerful news stories about senior communities in their local markets! And nothing does more to bring your community lifestyle to life than heartwarming coverage of your resident, staff, expansions, special events and more. Nothing builds your brand better than strong stories in print, radio, TV or online! Win with dynamic storytelling!

We Create Brand & Content Strategies

We can start with a proven, strategic approach to establishing a totally new brand, refreshing an existing brand or reconciling multiple brands in a unified program. We can extend that brand messaging into sound, segmented content strategies that guide your prospects through awareness, evaluation and transactional layers in your sales funnel! Win the conversation!

We Provide Reputation Management

No brand messaging carries more weight than what your customers and prospects are saying about you on review boards! Nothing beats great reviews–and nothing can hurt more than bad reviews. No worries. Let us proactively manage your reputation on review boards to build positive reviews and neutralize negative ones–for positive outcomes. Win the Review War!

We Provide Email and Marketing Automation Services

Email offers unmatched lead gen ROI. We can extend your content marketing program into highly strategic email programs, featuring high-impact copy and design, to gain solid open rates and click-throughs. We can do this as single, standalone campaigns or as part of recurring cadences of automated messages geared to each prospects stage in the overall customer journey. Win strong email and content results!

We Provide Creative Direct Mail, Advertising and Collateral

Creativity infuses all that we do. Traditional media can really stand out when it uses breakthrough design and messaging. Direct mail also requires solid segmentation and precise tracking and analysis. Advertising and collateral should integrate well with your overall brand and also customize from one market to the next. We offer high-design, low cost solutions across the board! Win with your traditional tool chest!

We Provide Web / SEO & Paid Digital Programming

When you need digital marketing elements like web dev / SEO / and paid SEM and Social Marketing, we have you covered! We also offer custom landing pages and other dynamic interfaces and customized analytics. The best news is that you get those best practices at a fraction of what the “big senior agencies” charge, because we’re built to be agile and fast to market. Win the digital war for occupancy!

Why We Are Different

  • While other agencies may tout data and paid traffic as the occupancy cure-all, we are master story tellers who begin your brand story with local market PR and then play that brand narrative out in strategic content campaigns.
  • Those campaigns capture your most qualified leads and send them directly into your CRM system for your sales folks to do what they do best–guide them into a closed sale. For those prospects who don’t buy right away, we can provide automated content support, geared to prospect segments and buying stages.
  • We call this holistic and highly innovative approach our News Power Content Marketing Package. Please take a few minutes to review our News Power Content Marketing information below.

We Can Provide High-Impact PR
campaigns at All Levels

News Power Content Marketing-
The Customer Journey

Media Relations

Prospect (and potential job
candidates) learn about your
company from media coverage.
Directed to special landing page.

Content Versioning

News content is versioned across all channels; web, mobile, social, direct mail. Drives content viewers to landing page-and builds SEO.

Leads Conversion

Prospects go to landing page to download sales assets and fill out contact form needed to set up a phone call.

CRM Database

Leads sent directly into CRM pipeline for sale staff to set up tours, Email automation optional.

Contracting

Sales person close sale—or continues dialogue, supported by automated email cadence. If a recruiting campaign, candidates also get specialized automated email follow up.

“Bell PR and Marketing made an almost instantaneous impact on our PR success. As a not-for-profit, senior living organization, it has been more critical than ever that we tell our story in a climate where senior care communities are under intense negative scrutiny and a multitude of false perceptions. I honestly don’t know how we would have faired in these pandemic conditions if it weren’t for such a smart PR strategy.”

 

~Jill Janes
VP Sales & Marketing, Methodist Retirement Communities

“When I needed help with public relations during the COVID-19 pandemic, I immediately reached out to Jeff Bell at Bell PR. Jeff is reliable, knowledgeable and thoughtful. He brings years of experience not only on the public relations side, but also the media side. That experience is what powers his ability to pitch a story and get it picked up, even in difficult markets. Jeff is cool in a crisis, and approaches a situation from several different angles to put forth a comprehensive plan for any situation.”

 

~Lisa Elliot Diehl
Former corporate communications director , Presbyterian Manors of Mid-American (PMMA)

Bell PR and Marketing has been a huge asset to bring onto our marketing efforts. They have been such a benefit to our overall social media success. I have appreciated their communication, thoroughness of future plans, and the feel of a team effort to make our senior living communities a great success in this competitive market. We had initially met with bigger marketing companies, who also wanted to charge an insane amount to manage our social media, which didn’t make financial sense to our organization. We are grateful to have found Bell PR and Marketing and highly recommend them to others needing help with their senior living communities.

 

~Jennifer Bishard
Co-owner, Reflection Living Shawnee

“It has been effortless for Bell PR to understand who we are and what we value as an organization because, at the heart of their team, they are so very similar. Trust, confidence and transparency came early in our partnership with their consistently high quality of copy and perseverance in media relations and presence. Our organization intended one public relations project as part of a 60th Anniversary campaign but soon realized the value in the excellent work. Each project has been one success after the next so when planning season approached, there was no doubt in adding Bell PR to our long-term strategy.”

 

~Jennifer McClanahand
Senior Director of Marketing & Sales, Methodist Senior Services

Besides PR, Our Content Architecture Takes Your Content 
Program End-to-End, Across Your Entire Customer
Journey to Final Sale.

Marketing For Senior Living Providers

Strategic Segmentation

Segmentation is the foundation for effective content marketing. The drive gear of content is relevancy, and nailing the right segments with the pertinent topics is key to active engagement. Make sure you connect with all of your core groups; seniors, adult children, medical community and these days–your staff!

 

Content Creation

Content creation must always be rooted in highly accurate target segmentation, and incorporate information at the right levels for each group, and matched to the selling stage for each individual. Every message must connect and pave the way for engagement at the next level, from awareness to transaction!

Intelligent Distribution

Distribution is key. Each content campaign must be published along an intelligent channel set, that presents to each segment set seamlessly and intuitively. Each content distribution plan must also adapt to various content choice options, to remain relevant and effective in presenting the next logical step for each prospect.

Enrich your customer journey with sharper and more
nuanced segmentation, more relevant content, and
 marketing automation to create new leads 24/7!

Assisted Living Marketing Plan

Thought  Leadership Drives Our Brand DNA. 
Let it Drive Yours.

PR For Senior Living Providers

Take look at our BellPR On Demand Channel above, to
view our latest Webinar offering.

Whether it’s our BELLWETHER EXPERT INSIGHTS SERIES via webinar, or our blogs, podcasts or YouTube content, we’re committed to pushing the envelope to get better results for our clients. We love nothing more than to put our heads together with yours, to come up with customized solutions, ideally tailored to your precise needs. We invite you to “join the brainstorm” and be part of formulating “best practices” in senior living.

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Thanks for visiting! Please take a quick minute to select which areas where you would like to determine your current level of effectiveness and send us your response. We’ll schedule a no-cost discussion and follow up with a cutting-edge audit, followed by a clear description of what a “next level, next generation” solution set would look like for you, along with the precise scope and pricing you need to evaluate next steps.